Patient acquisition for a primary healthcare center
2,781 tracked conversions at CA$5.93 per conversion
A conversion-led Google Ads account built around multiple patient intents, including walk-in and new-patient acquisition.
View case studyPaid acquisition · conversion · measurement
Performance marketing that connects ad spend to the business result.
I’m Muhammad Hassan. I plan, build, track and optimize paid acquisition across Google and Meta — with landing pages, analytics and implementation treated as part of the same performance system.
Google AdsMeta AdsLanding PagesTracking & Analytics
322 purchases£69.9K tracked conversion value from £19.9K spend
Selected paid-media work
Results first. Screenshots second.
Each project is presented around the outcome it was meant to produce — purchases, leads, patient actions or conversations — then backed by account evidence.
Multi-objective lead generation for home services
413 website sign-ups at £6.00 per result
Meta campaigns across sign-ups, cleaning leads, homeowner actions and plan purchases — with performance tracked by business outcome.
View case study
Paid acquisition for a luxury e-commerce store
£69.9K conversion value from £19.9K Google Ads spend
Purchase-focused acquisition across Google and Meta, supported by conversion measurement and campaign-level performance evidence.
View case study
Conversation-led acquisition for real estate
489 messaging conversations at $3.60 each
A Meta messaging campaign focused on moving prospects into direct conversations rather than optimizing for shallow engagement.
View case study
Scaling conversion volume for mental-health services
198 conversions in the latest period shown
Google Ads performance across successive periods, showing a material increase in conversion volume with a lower calculated cost per conversion.
View case study
Service-specific lead generation for an IT company
153 web-form leads at $4.77 per lead
Multiple service offers were measured independently, making it possible to compare lead economics across general, SMM and web-development campaigns.
View case studyExpertise
One performance system, not disconnected services.
The strongest results happen when acquisition, the landing experience and measurement are considered together.
Acquire
Google Ads, Meta Ads and Microsoft Ads structured around business outcomes rather than vanity metrics.
- Search & paid social
- Lead generation & e-commerce
- Campaign builds & optimization
Convert
Landing-page and website decisions shaped around the traffic being bought and the action users need to take.
- CRO & landing-page optimization
- Design & development
- Offer and funnel alignment
Measure
Tracking and analytics that make performance decisions defensible and give each campaign a measurable outcome.
- GA4 & conversion tracking
- Tagging and QA
- Reporting & performance analysis
How I work
Understand → Structure → Execute → Improve
A simple process that stays consistent whether the problem is acquisition, tracking, conversion or the page itself.
- 01
Understand
Business model, offer, audience, funnel and the result that actually matters.
- 02
Structure
Organize campaigns, measurement and landing experience around that goal.
- 03
Execute
Build, launch, test and monitor the work across the required channels.
- 04
Improve
Use the evidence to refine spend, conversion paths and performance over time.
About
I work across the full path from click to conversion.
For the projects shown here, my role extends beyond operating an ad platform. I handle the work from my side across strategy, paid media, tracking and analytics, landing-page optimization, SEO, and design/development where the project requires it.
That matters because campaign performance is often affected by what happens after the click — page clarity, tracking quality, technical implementation and how quickly the feedback loop can be improved.
FocusPerformance & conversion
ChannelsGoogle, Meta, Microsoft
ApproachEvidence-led, hands-on
Have a project in mind?
Discuss Your Project
Tell me what you’re trying to improve — paid acquisition, conversion, tracking, landing pages or the wider website. I’ll keep the conversation focused on the business problem.
Contact routing for the final launch
This first paid-marketing build intentionally does not invent an email address or external booking link. Once you provide your preferred direct contact method, I’ll connect this CTA everywhere. Upwork prospects can continue through the existing Upwork conversation.